African Pride

Product DetailsFormulated exclusively for children's delicate hair and scalps, our Instant Moisturizing Detangler helps restore natural oils while smoothing and silkening curls, waves, and kinky-coils so combing is easier. Regular use helps to prevent breakage, split-ends, and dryness by instantly i..

Product DetailsSoftens your hair while helping you keep your natural body, bounce, and movement for ultimate manageability and styling flexibility.Key Features and Benefits- Softens & Elongates Curls – Gently stretches natural texture for easier styling.- Anti-Breakage Formula – Helps protect ha..

Product DetailsThis moisture restoring blend uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits of Chocolate (Cacao) to transform dry coils and curls leaving them hydrated and nourished.Key Features and Benefits- Triple Moisture Blend – Combines Honey, Coc..

Product DetailsThis detoxing and restorative clay masque uses the clarifying benefits of Moroccan Red Clay to remove impurities and product build-up from hair. Shea Butter replenishes moisture while strengthening the hair; leaving you with soft, hydrated, coils, and curls.Key Features and Benefits- ..

Product DetailsOur new featherlight leave-in conditioner helps protect hair from damage while strengthening hair deep inside for a stronger, healthier look. This hair and scalp strengthening tonic is a unique recipe combining the finest African Miracle herbs and natural ingredients. in just one stre..

Product DetailsThis non-greasy, drip-free edge gel slicks hard to hold edges for natural or straight styles. Great for ponytails and up-dos.Key Features and Benefits- Strong Hold for Edges – Slicks down stubborn flyaways and baby hairs.- Olive Oil Enriched – Moisturizes and strengthens delicate edge..

Product DetailsSoftens your hair while helping you keep your natural body, bounce, and movement for ultimate manageability and styling flexibility.Key Features and Benefits- Softens & Elongates Curls – Loosens tight textures while maintaining natural body and bounce.- Improves Manageability – Ma..

Product DetailsThis detangling shampoo creates incredibly slippery, soft tresses, which helps kinkier textures detangle with ease. The smoothing, nourishing ingredients combine to easily tame even the frizziest natural textures.Key Features and Benefits- Ultra-Slip Formula – Creates soft, slippery s..

Product DetailsGet the look you want with help from African Pride Shea Butter Miracle Silky Curls Moisturizer. This product is a simple way to breathe new life into curls, leaving them bouncy and defined for that sexy, natural look. It can even improve hair appearance despite common challenges, like..

Product DetailsThis moisture-intense formula helps eliminate dryness, enhances body, bounce, and shine. Regular use of Twist & Loc Smoothie helps hydrate and soften locs, coils and curls. Style hair with no build-up or residue, and keep scalp moisturized.Key Features and Benefits- Moisture-Rich ..